Creative and strategic content specialist, passionate about driving customer-centric content and communications initiatives that reinforce brand identity, elevate user experiences, build trust, and foster lasting credibility.

I began my career in a fast-paced newsroom environment, managing a team of writers and working as a subeditor. My journalism background honed my skills in content creation and editorial precision, which I’ve since applied across diverse industries. I’ve led content and marketing campaigns for both established news publishers and dynamic startups, including the successful launch of a photo editing app.

In the financial services sector, I managed the content team at a leading tech advisory firm, producing thematic reports and in-depth analyses on global technology trends. My role involved interviewing CEOs and founders, creating thought leadership content, and leading communications and global marketing initiatives that boosted brand visibility.

Most recently, I developed and executed content marketing strategies for an AI audio platform serving news publishers. From producing high-quality reports to managing cross-functional teams and driving multi-channel campaigns, my experience reflects a balance of creativity, strategic insight, and leadership across technology, media, and financial services.

BeyondWords
At BeyondWords I developed a comprehensive content and marketing strategy across multiple platforms, creating content for website, community, email and social media. Examples of my published work:

  • Audio articles

    Tuning into the $16bn audio ad market

  • From metrics to mastery

    Get better audio insights with BeyondWords Player analytics

  • The BeyondWords Player

    Purpose-built for audio articles

  • Taking control of pronunciation

    Enhancing AI-generated audio articles with pronunciation rules

  • Plug-and-play audio magic

    Generate and distribute audio automatically

GP Bullhound
At GP Bullhound I led a multi-threaded content strategy, managing a robust editorial calendar and creating thematic reports and in-depth analyses on global technology trends. Examples of my published work:

  • Technology Predictions 2024

    Ten trends to drive technology in 2024

  • Consumer Subscription Software

    Enhancing everyday life

  • Exploring Latin America

    Analysing Latin America’s potential for growth and innovation

  • Digital Media Market Perspectives

    Insights into Digital Media

  • Titans of Tech

    Building blocks for the next wave of innovation

Videos and podcasts
I launched Entrepreneur's Corner, an interview series featuring leading founders and entrepreneurs within the global tech ecosystem. I also presented Tech Thoughts, a weekly podcast review of the latest news in public markets.

  • In Conversation with Pierre-François Thaler, Co-Founder & Co-CEO of EcoVadis

  • In Conversation with Bernhard Niesner, Co-founder and CEO of Busuu

  • Tech Thoughts: Weekly public markets review